5. WordPress Organic Optimization

Wordpress Themes Directory

If you want to discover some really exciting themes to install on your website check out the WordPress themes directory. Use the search interface to zoom in on the themes that apply to your business. Once you narrow it down make a selection and install it on your blog.

If you have a technical mind you may want to know more about how a WordPress theme works learn the inner workings of the WordPress loop . Creating a custom WordPress theme is a handcrafted art that is ideally performance by experienced WordPress designers. Designers that have worked with the WordPress software understand how to make it happen for you. A WordPress custom theme can live up to all your expectations and more.

One of the easiest questions to ask is "why do you have a website"? It sounds like a pretty simple question but it is surprisingly not always answered before a web site is constructed. If your website has no purpose then you have no means to measure success.

One of the most common reasons to have a website is lead generation. Typically lead generation includes a visitor completing a contact form. Once the contact form has been filled out by a web site visitor you have collected the contact information required to touch base with your prospect. This can be measured with Google Analytics by configuring goal funnels.

If you want to sell products on your website transactions can be made on your and the funds will transferred directly into your bank account. Configuration of your blog requires Ecom plugins and the payment gateway to your bank account. Use Google Analytics to track your purchasing made by visitors in great detail.

You must enable ecommerce in your settings and install custom form variables on the checkout page in order for this to work.

Using your website to lift the brand of your company is both affective and measurable. If you decide to use your website to fulfill brand requirements it can offer some amazing insights for your graphic design team to evolve concepts. Having this goal in mind will allow you to track the effect of design changes. Google Analytics will help you see how much time is spent on pages, depth of visit, number of pages viewed and much more.

Length of Visit

How long do the visitors remain on your site for?

Depth of Visit

How deep do visitors go? On this site there is an average of 3 pages per visit. It should be noted 6.48% visit 20+ pages.

Monetizing your web site with programs such as Google AdSense or other monetizing programs requires a strategic approach. First you need quality traffic coming to your website, and then you want people to click your advertisements. Every time advertisements get clicked you get paid. Google Analytics also allows you to track the success of your website monetizing.

Did I Mention Google Analytics is FREE?

Your Browser Title

Most search engine optimization professionals take extra time crafting the page title. After all, it is often the invitation into your website as displayed by google in the result pages.

Meta Tag Keywords and Descriptions

Inserting the description and keywords into top or head of your document will help the search engines index your website accurately. Make your description inviting to your website because search engines like google will sometimes display it to searchers.

How Do You Insert Meta Tags?

It is found at the bottom of every post and paid you create in WordPress. If you use the all in one search engine optimization PACK you will insert the information in this area;

Just scroll to the bottom of the page where you add new posts and pages and you will find this module.

Creating Tags for your content will help organization of your web pages. As the author it is up to you to apply appropriate Tags two your articles. They should be highly descriptive of the content. You can use more than one tag for each content page if you wish.

Title Your Page

Within the HTML code, in the body of your content age H-Tags are used. Heading H-Tags are used to describe blocks or paragraphs of content. The help readers find what they're looking for quickly and search engines pay close attention to heading H-Tags.

How do I Make Title H-Tags in WordPress?

Create New Categories

Making categorized to put your content pages in will help people find what they're looking for a lot easier. Having good information architecture begins with categories in WordPress. You can create parent and child categories with the user interface.

Name your Pages

Try to use your keyword in the file name when you publish new documents. This is another small factor that will help your articles rank for keywords. With search engine optimization every little bit counts.

Video Summary

In this twelve minute SEO video I have summarized all of the search engine optimization steps you will take when publishing each article. Follow these steps consistently and watch Your Website climb into the top ten fold.